Get the Best Stand-Up Paddle Board on the Market and the Best Value – Tower Paddle Boards
Twice As Nice, Half The Price.
Tower Paddle Boards has been disrupting the paddle board industry with unbeatable direct-to-consumer value and innovation since 2010. Funded by Mark Cuban on Shark Tank.
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Tower Inflatable Paddle Boards: 'Built by Surfers' - YouTube
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Tower Inflatable Paddle Boards: 'Built by Surfers' Tower Paddle Boards
Tower Paddle Boards1.52K subscribers
100,000 Customers Since 2010
TESTED + DURABLE
Our boards last well above industry averages
EXPERIENCED
With over 10 years producing boards, we know what works
UNPARALLELED STABILITY
Whether large or small, our boards offer smooth sailing
"One of the 10 most impressive products in the U.S."
Inc. Magazine
2016 Harvard Business Review Case Study
Harvard University
"One of my best Shark Tank investments"
Mark Cuban
"#1 best paddle board worldwide"
Robb Report
"One of Shark Tank’s most successful products ever"
People Magazine
"Making a mark, leaving a legacy."
Fortune Magazine
Shop Our Paddle Boards
The leader in direct-to-consumer value & quality. See our comparison chart [here](/content/blogs/pages/3-isup-brand-tiers "/blogs/pages/3-isup-brand-tiers"/index.html) or use our [board finder quiz](/content/tools/perfect-product-finder/board-finder#/ "Board Finder Quiz"/index.html).
NEW!
TOWER X-Class
ELITE Series
4.76 out of 5
from $649
more
less
Big Riders Love Stiffness
800% More Rigid
3-year Warranty
for Experts & Competitors
TOWER Classic
PREMIUM Series
4.82 out of 5
from $449
more
less
Industry Leading Durability
325% More Rigid
2-year Warranty
Our Core Series
NEW!
TOWER S-Class
STARTER Series
4.88 out of 5
from $349
more
less
Lightweight Construction
250% More Rigid
1-year Warranty
for Beginners
Need help choosing?
Find the Perfect Paddle Board!
A Stand-Up Paddle Board Company You Can Trust
Over 100,000 happy paddle-boarding customers in over 12 years. Discover the best paddle boards and accessories. Tower Paddle Boards is a pioneer in inflatable paddle boards and a leading stand-up paddle board brand known around the world. We offer the best quality at incredibly low pricing.
Here’s Our Track Record of Success:
2010 2011 2013 2015 2016 2017 2020 2022
2010
Founded in 2010, Tower’s pioneering direct to consumer (“DTC”) only business model enabled them to disrupt the paddle board industry by skipping the middleman and offering the highest quality paddle boards to consumers at half price. Disruption #1 complete, with the winner being consumers!
2011
Tower invented the 6” thick inflatable paddle board and unveiled it on ABC’s Shark Tank (filmed July 2011, aired March 2012) attracting an investment from billionaire Mark Cuban. In the following 5 years, inflatable paddle boards (“iSUPs”) would go from less than 1% of the SUP market to over 70% (Over 90% today). As a result, the number of people who can enjoy paddle boarding explodes. Disruption #2 complete.
2013
Mark Cuban raves about Tower being one of his best Shark Tank investments ever, and People Magazine features founder Stephan Aarstol as one of Shark Tank’s Big Winners. Tower’s 2-year growth rate of 1062% would shortly earn them the title of the #1 Fastest Growing Private Company in San Diego.
2015
Tower iSUPs are named one of the 10 most impressive products in the U.S. by Inc. Magazine, while also being ranked #239 on the Inc. 500 list of America’s Fastest Growing Companies. Tower also invented the 5-hour workday this year, and cemented themselves as a pioneer in the Shorter Workday Movement.
2016
Jeff Bezos’ name dropped Tower in his annual letter to stockholders. Harvard University’s Harvard Business Review (“HBR”) authored a case study entitled, “Selling on Amazon at Tower Paddle Boards.” The Five Hour Workday book garnered press in over 20 countries and spread the idea to over 10 Million people worldwide.
2017
Tower's inflatable paddle boards were named the #1 paddle board worldwide by the prestigious Robb Report. Tower was also selected to Internet Retailer’s “Hot 100” list of the world’s most innovative e-retailers.
2020
Tower's 5-Hour Workday was named a finalist in Fast Company’s World Changing Idea Awards. The revolutionary workplace innovation was covered by hundreds of media outlets worldwide including: the New York Times, the Wall Street Journal, CNN, Fox News, CNBC, and many more.
2022
The International Business Times named Tower Founder Stephan Aarstol to the Social Capital Top 100, a list of brand leaders and industry giants worldwide whose real product is helping improve the state of humanity.
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Paddle Board Resources
Compiled by Tower's Experts
Want to learn more about paddle boarding? Explore these resources our expert team has put together:
Understanding Paddle Board Quality
Take a deep dive on construction methods for both hard paddle boards and ISUPs. This will help you determine how to assess quality, buy value, and avoid mistakes in your paddle board purchase process.
Complete Guide to Paddle Boarding
We've created one of the most comprehensive pages on how to paddle board including: flat water SUP and paddle surfing technique, board selection guides, basic equipment guides, and recommendations on SUP accessories to consider. With our detailed instructional "how to SUP" guide, helpful paddle boarding videos, and beautiful SUP imagery, you can get up to speed quickly.
Paddle Board Price Variability Explained
SUP prices vary from $200 to about $3,000. We break down why. A lot of it will surprise you. We cover everything from the retail versus direct to consumer question, the Amazon and China effect, board quality considerations, and how much you’re paying to get advertised to. Education never hurts.
SUP Buying Guide
Our SUP buying guide gives you a quick overview of things you should consider when buying your first SUP. We go over paddle board types, SUP size considerations, the critical hard board versus inflatable SUP question, and delve into prices. From there, you can jump into deeper discussions on topics that interest you.
Different Types of SUPs
A quick primer on all the different types of SUPs you can ride. From specialized yoga boards, to touring boards, to fishing and more, there’s a lot to choose from. While we specialize in all-around inflatable paddle boards for the most part, we offer paddle boards for all uses and this article will help you understand what’s out there.
Top 10 FAQ about Inflatable Paddle Boards
We interact directly with our customers and SUP shoppers on a daily basis, so we put together the answers to the top 10 questions we get from inflatable paddle board shoppers and owners.
Inflatable SUP Construction MasterClass
There is a lot of confusion and misinformation put into the market by less than upfront brands on inflatable paddle board quality and construction, so we've put together this comprehensive page to answer pretty much any question you might have on iSUP construction.
Reviews of Tower SUPs
Learn about Tower's storied history as a pioneer in the SUP market and read some customer and media reviews that cover the full SUP line up of Tower Paddle Boards in one convenient location.
Learn at Tower's San Diego Showroom
Our headquarters and SUP retail showroom are directly on the beach in beautiful Mission Bay, San Diego. You can buy a paddle board and set it up right off the patio of our Tower Beach Club, which also doubles as a high-end, 4,500-square-foot indoor/outdoor waterfront event venue. Come visit when you are in town!
Choosing Among Tower's Inflatable SUPs
For the current roster of iSUPs at Tower, we have five 10 '4 ” boards (Adventurer 2, Mermaid, Yachtsman, All Around, and Xtreme), one 12' 6” board (the iRace), and one 14’ board (The Xplorer). These seven models span across 3 classes: the S-Class Starter Series, the classic Tower Premium Series, and the X-Class Elite Series. Meet them all.
Best Boards. Best Service. Best Prices. Meet Tower.
Learn how Tower disrupted the entire paddle industry not once, but twice. We introduced incredible quality and great value via our “DTC Only” business model for our first act, then we invented the 6” iSUP and changed everything again. Learn how we continue to push the industry.
Curated Paddle Boarding Blog
Get the inside scoop on the paddle boarding hotspots, techniques, and everything SUP.
Filmed: July 2011
Tower, the original iSUP company, introduces the world’s first 6” inflatable paddle board in 2011.
They went from <1% of the market to >90% today.
TOWER IS THE ORIGINAL
The rest are just copycats
Latest From Our Blog
MOST POPULAR READS
The Beach
Kids Paddle Board Adventures: 5 Reasons They’ll Love it!
There's numerous reasons why a kids paddle board is the perfect gift and toy for kids, but we’ve compiled a list of our top 5.
August 8, 2022
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Stephan Aarstol
Gear
Since their inception, there have been many myths and misinformation surrounding inflatable paddleboards. The truth of the matter is, iSUP's are a quality paddle board option, and in many cases, even better than standard hardtop SUP's. We're here to help debunk the top 5 inflatable SUP myths.
July 25, 2022
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5 Fun Ways to Get Fit with a Paddle Board
Paddle board fitness is a way to use your paddle board to get exercise as an alternative to traditional exercising methods...
July 11, 2022
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Stephan Aarstol
\ Paddle Board Dog Photos and How to Guide](/content/blogs/articles/paddle-board-dog-photos-and-how-to-guide/index.html) \ Paddle Boarding Santa Barbara: Top 5 Places to SUP](/content/blogs/articles/paddle-boarding-santa-barbara-top-5-places-to-sup/index.html) \ Paddle Boarding San Diego: Top 5 Places To SUP](/content/blogs/articles/paddle-boarding-san-diego-top-5-places-to-sup/index.html) \ 5 Things to Look Out For with Cheap Paddle Boards](/content/blogs/articles/cheap-paddle-board-5-things-to-look-out-for/index.html)
UP TO 3-YEAR WARRANTY
against defects in workmanship & materials.
SUPERIOR CUSTOMER SERVICE
We stand behind our products
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